Freyja is the most approachable, often taking an active role in contacting those who need her. Furthermore, she is one of the few goddesses who is served in almost equal numbers by women and by men. In the Edda, we learn–
Freyja is the most glorious of the asynjur (goddesses). She has a dwelling in heaven called Folkvangr.… Sessrumnir (the many seated), her hall, is large and beautiful. And when she travels she drives two cats and sits in a chariot. She is the most approachable one for people to pray to. . . She is very fond of love songs. It is good to pray to her concerning love affairs.
Edda, p 24